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Building Smart: Cost-Conscious Launches Without Cutting Corners

There’s an art to launching lean. The rush of a new business often collides headfirst with the cold math of budgets, but that tension doesn’t have to lead to compromise. The goal isn't to go cheap—it's to go smart. When the right balance is struck, a start-up can emerge with the polish of a big-budget brand, without burning through capital like there’s no tomorrow. Use Time as Currency When Money’s Tight When funds are low, time becomes one of the most valuable assets. Sweat equity—putting in hours